Roamfree has released a new product called Roamfree Advanced. It’s basically rolled Resonline and Last Minute Manager into one, upgraded many of the features and the cost is the same.

I’ve always been a big fan of resonline. I think it’s a great booking engine for small and medium sized hotels and resorts.

It’s also compatible with Google conversion tracking which makes tracking revenue for my hotel pay per click clients a whole lot easier.

However many accommodation providers who I meet with seem to dislike resonline. Many AP’s state high commissions and difficult user interface as their main issues. Most AP’s who are have this attitude are smaller mum and dad operators who don’t understand computers very well and don’t understand the value of providing real-time rates and bookings to their customer. They still have the mentality that everyone should call.

That’s fine I guess, I can understand tight margins but I will continue to push for online bookings in real-time. This opens the door for much more sophisticated online marketing strategies and the tracking of online revenue and ROI.

Roamfree advanced upgrades the look of the resonline front-end, it now looks like roamfree.com ( no surprises here, they have integrated resonline into the roamfree platform )