SEARCH ENGINE MARKETING ( PPC & SEM )


Target consumers actively seeking your product or service and only pay for ads that deliver results. Juggler's search engine marketing team manages professional, scalable, pay-per-click campaigns on all major search engines for budgets over $2000 a month.

Although some large companies are managing their PPC in-house, the majority are moving to use expert agencies. Expert search engine marketing agencies will deliver far superior results, more efficient costs and remove the tiresome day to day grind of campaign management.

Campaigns That Meet Your Needs

Our search team tailors online advertising campaigns to meet the unique goals and KPI's of your company.

We don't automate, we don't add "positive spin" and we don't just send clicks. We focus on increasing qualified leads, generating online sales and converting goals with real value.

Every move we make and every dollar we spend has a purpose. Fundamentals like rock solid data analysis and accurate tracking systems are important to us.

Our Search Engine Marketing campaigns are for clients with budgets over $2000. For smaller budgets see our Google Adwords Packages For Small Business»

 

 

SEARCH MARKETING FEATURES


With large SEM campaigns we always start by identifying campaign goals and KPI's. We implement rock solid data tracking systems.

Management & Strategy

  • We are Google qualified professionals.
  • Google, Yahoo & Microsoft search marketing available
  • Complete campaign management from setup to monthly management to reporting.
  • We monitor and optimise accounts several times per week, more during the first few months.
  • We use a combination of automated software and human analysis for best results. We automate aspects of reporting, administration and billing to keep costs down. All aspects of keyword research, bid management and campaign strategy are maintained by our analysts on a weekly basis.
  • 85% retention rate. Clients who start PPC marketing see the results and keep it running.
  • Conversion or traffic based PPC strategies to fit your client needs

 

Reporting

  • We use industry leading software to create, check and send reports.
  • Full color PDF reports
  • Weekly and monthly reports sent via email to a single contact or multiple departments
  • Rock solid data analysis and integrity
  • Reports include revenue tracking, profit, ROI, ROAS
  • End of month report includes executive dashboard and analyst comments
  • Full keyword list drill down attached each month
  • Full campaign history attached each month
  • Detailed performance graphs chart cost vs revenue, conversions, ROI & ROAS
  • Detailed trend graphs chart impressions, clicks, CTR, CPA over time
  • Breakdown of conversions by action, ie chart soft leads, sales, subscriptions etc.
  • Integrated Yahoo & Microsoft reporting with overall aggregates and drill down
  • Tiered reporting levels available - for example head office can receive a report showing overall performance from several franchise stores while each franchise receives a individual report showing only their results.

Custom Reporting: We can integrate other web metrics and campaigns into your end of month report ( at additional cost ) giving you a single end of month report cross referencing the performance of unlimited advertising channels.

  • Google Analytics reporting and integration
  • Banner & Direct advertising reporting and integration
  • Compare ROI and other KPIS from other popular advertising channels including banner, direct, SEO, offline, search and content.
  • Aggregate Totals and performance columns for all the channels above
  • Executive Dashboard, showing 3-4 KPIS which summarise ALL DATA into profit / loss / increase / decrease ( great to present to people with limited or varying degrees of understanding of web advertising )

 

Administration & Billing

  • We maintain all search engine payments, invoicing and administration..
  • You receive 1 final end of month invoice.
  • per-bay or post-pay billing.
  • Recurring credit card payments available.
  • Purchase orders accepted

 

Pricing

  • SEM Campaigns will be quoted based on your companies goals and budget
  • Flat rate, percentage of spend and performance based pricing structures are available